This is a logotype and branding for a Swedish company named “Återkraft”.
The aim was to make a clean and calm feeling since the company offers treatments such as massage and aroma therapy.
The logotype is inspired by the lotus flower that has a symbolic meaning of purity and rebirth, and are common used in the wellness community. Furthermore, it has an abstract shape of a human in the middle since the focus for the company is the wellness of humans.